Drop 1 / first-gen product
QUIS? Field Cap
QUIS? Drop 1 active-adjacent: current CUSTOS Hat exists in Shopify/Printify.
The current hat is the least confusing active product for Drop 1 because it already lives in the question lane: CUSTOS / WHO WATCHES? / QUIS?
Art direction: Front CUSTOS wordmark or shield. Side/back QUIS? only if embroidery proof passes.
Why this belongs in Drop 1
It keeps CUSTOS in the original question lane: who watches power, who verifies the watchers, and what guardrails exist before we claim the answer.
QA gates
- Embroidery legibility first
- Best color variants only
- Keep the hat minimal
- Can stay in Drop 1 while oath products move to Drop 2
Store status
This concept is public on the website now. It is not customer-buyable until Shopify storefront/password/payment work is complete and a real product listing/sample proof exists.