Unlock Shopify storefront
Owner/account action: add store address, remove password, verify products no longer redirect to /password.
Launch calendar
Drop Sequence
No fake dates: The calendar is milestone-based until Shopify checkout, HTTPS, and sample QA are real. Convert these to dated posts once checkout is verified.
Checkout smoke test
Run low-risk order flow, taxes, shipping, discount, email, and refund-path checks.
Physical QA
Order tee, hoodie, hat, desk mat, sticker proof, and patch proof when provider setup is ready.
Waitlist and short-form teasers
Activate email capture and post three launch hooks: Power needs a witness, Not followers. Watchers., We hold the line.
Warm audience first
Share shop page, founder oath, and first-drop product detail links to existing followers/friends before paid ads.
Ad matrix
Test 3 hooks x 3 creatives x 2 audiences with UTMs and conversion events.
Patch/sticker or premium tee
Choose Drop 2 based on first click/order data and sample QA results.